Hi, I’m Crista!

I help product, research, and leadership teams make confident decisions by translating complex user, market, and behavioral data into clear, actionable insights.

I’m a research and strategy consultant with over 18 years of experience across the tech industry, education, enterprise research, and applied product design. My work sits at the intersection of market research, UX, and quantitative analysis, partnering closely with cross-functional teams to reduce uncertainty and guide investment.

I specialize in end-to-end research efforts—from framing the right questions, to selecting rigorous methodologies, to synthesizing insights into narratives that support key business and product decisions. I’m especially drawn to work that supports learning, access to knowledge, and thoughtful decision-making.

When I’m not working, I love knitting, reading books, writing, and riding bicycles with my husband Michael around Portland, Oregon.

Key Areas of Focus

Market & Competitive / Benchmarking Research
Framing opportunity, risk, and positioning through rigorous qualitative and quantitative analysis.

UX, Consumer & Behavioral Research
Understanding user needs, perceptions, and decision-making to inform policy, product and experience design.

Insight Synthesis & Strategy
Turning complex research into clear, narrative-driven recommendations for businesses, product teams and leaders.