It’s time to throw away the bad advice to not use your business platforms to discuss politics or share about social justice issues.

Last year, it’s likely you saw the increase in businesses, brands and individuals sharing about social justice issues for the very first time on social media.

If you’re afraid of discussing social issues and fear you’ll lose customers, I urge you to consider this: Do you really want money from select individuals who don’t align with your values and ethics?

As a writer, content creator and longtime social media manager, nothing infuriates me more than witnessing the black hole of despair often found in unmoderated comment sections of large platforms.

I am writing this today as a plea to both organizations, business owners and social media managers alike: You NEED to moderate the comments on your posts for racist, sexist, homophobic, anti-LGBTQIA+ and other topics that seem to attract Internet Trolls.

For the last ten years, I’ve cultivated the art of building worldwide digital communities on social media. Such communities without borders can exist -- and even thrive -- despite not having face-to-face time.

With government leaders now insisting everyone maintain social distancing, it’s a great time to build a strong digital community with the people and things you care about: your neighborhood, your business, your favorite hobby or interest.